OUR MISSION
We exist to raise the baseline for what “clean” should mean inside a home.
Too many products in this category ask people to tolerate side effects, burning throats, overpowering smells, unclear labels, and packaging that’s meant to be thrown away. Over time, that tradeoff has been normalized. We don’t accept it.
Our mission is to set a higher standard: products that do their job without asking you to compromise comfort, clarity, or control. Every FrickN’ Clean product is designed with intention, from how it sprays, to how it leaves a room once you’re done using it.
We believe cleaning should be decisive, not aggressive. Straightforward, not theatrical. You should know what you’re using, feel confident using it, and never feel like you need to “air things out” afterward.
This mission isn’t about trends or claims. It’s about consistency. Making choices that hold up over time, building products that earn repeat use, and treating your home with the same care we’d expect in our own.
We’re here to make clean feel normal, not chemical.
The Standard we hold
A mission only matters if it shows up in the details.
For us, that means every product has to earn its place in a real home. If something feels unnecessary, unclear, or excessive, it doesn’t make it past the drawing board. We don’t design for shelf impact or exaggerated claims — we design for repeat use.
We hold ourselves to a few non-negotiables. Products should be comfortable to use from start to finish. They should leave spaces feeling clean, not coated. And they should work consistently, without requiring extra steps, protective gear, or second-guessing.
This standard also applies to how we communicate. We avoid vague language and empty assurances, because clarity builds trust better than buzzwords ever could. If something doesn’t meet our internal bar, we’d rather leave it out than dress it up.
Our goal isn’t to overwhelm the category or reinvent cleaning overnight. It’s to quietly raise expectations — one product, one routine, one home at a time.
